Wednesday, August 11, 2010

Squirrel-charge your Advertisements

Unless you were hiding under an EmpireAve rock all weekend, you saw the escapades of Sir Rudiger Esquirel, and maybe even wondered "Just how far will this go??  Its nuts!"  Seeing that come Monday, EmpireAve saw it fit to convert the stock to an 'Employee Class' stock, hence ending all the trading, it seems reasonable to assume that the gimmick went viral far far faster than anyone at EmpireAve expected.

The question now is, was there anything about it that is not reproducible?  Sure, that silly squirrel had the appearance of authority via EmpireAve, but there is nothing to suggest they couldn't go ahead and have similar results with a similar gimmick.  Or, maybe YOU could have similar results.Yes, you, whoever 'you' happens to be.  The only advantage that EmpireAve had, that you probably don't, is that their blogs and tweets instantly get the attention of almost everyone that is on EmpireAve.


Time to partake in a little experiment.  For the next notable holiday (I'll use St. Patrick's Day, since it is so far off) try to reproduce the 'Squirrel Effect'.  I might try doing something like start a temporary Community, and make it private.  After it drops off the new community lists, it will be pretty difficult to find randomly.  Set the community icon to a pot of gold at the end of a rainbow.  Get a handful of lesser-known users to join that group, and give them a heads up on what you are doing.  Now, the only thing you need to do is start up enough 'buzz' to get some of the market leaders talking, and it will take on a life of its own!

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